Retailer's Secret Weapon In The Battle For Christmas Shoppers?
According to PwC Ireland’s latest Consumer Insights Pulse Survey from June this year – Irish consumers are fundamentally changing their shopping habits as they try to deal with the challenges of the past three years. The pandemic, Brexit, the war in Ukraine, supply chain issues, environmental concerns and increasing prices have all changed how consumers shop, probably for the foreseeable future.
Retailers have struggled to compete with online stores, and many have lost large chunks of their business to competitors that managed to get online in a timely fashion.
The traditional brick and mortar stores are now competing directly with massive online retailers as well as their neighbours on the high street.
In order to keep customers coming into their stores, retailers must find ways of competing with the engaging experience they get online as well as the convenience and low cost of online shopping. One option to help drive footfall and increase customer engagement is through using digital signage systems. These solutions combined with a smart content management system allow retailers to communicate directly with customers at the point of purchase and provide them with information about relevant products or services on offer at any given time.
Not only is digital signage a very effective way for retailers to display information, alerts and promotions to customers, it can also be used to improve customer service by providing more information about products or helping people find what they’re looking for faster.
Digital signage can help improve customer experience by providing information about products or services to customers at the right time. For example, digital displays might provide information about discounts on items of interest to shoppers when they are near the relevant shelf or department.
With the ability to deliver targeted messages via digital signage, retailers are able reach out and engage with specific demographics. For example, if you were looking at a clothing store while walking by windows displaying kids’ shirts, your child might get excited because they saw something that was just his/her size! Retailers also have access many different types of technologies such as facial recognition software which can trigger certain promotions only when certain people enter their store, weather conditions, or a host of other factors (e..g., fancy hot chocolate? Only during wintertime!).
Signage can act as an effective sales tool for retailers by providing the customer with key information about products to influence their decision-making process. When positioned strategically in key locations, information can be displayed which allows them to make informed purchases based on their specific needs.
It is important for retailers to consider how they can make their products stand out from the competition. Retailers should strategically position these signs so that customers who are looking at them have all the information needed before making purchases, which will influence them into buying what you’re selling instead of someone else’s product.
Digital signage can be used to improve the customer experience in a variety of ways. For example, it can be used to alert customers about upcoming sales or other promotions, provide information about products and services, provide directions or instructions on how to use a product or service, or reminding shoppers of important dates like Mother’s Day or International Coffee Day :0)
Self-Service Kiosks are the future of customer service! Not only do they make it easier on you and your staff, but these new machines allow customers to get what they want with just a touch. The best part? By adding self-service kiosks like these, your staff can focus on the actual customer experience they are providing without having to spend all day answering questions from customers who just want straightforward orders or pricing options.
Digital signage is a great way to make your retail business more efficient and effective, especially in the run up to Christmas. If you want to learn more about Stacked Digital Solutions for Retail get in touch now.