Driving Footfall & Sales with DSaaS from Stacked
We know that our eyes automatically follow movement so it’s not surprising to hear that studies show viewers retain 95% of a video’s message compared to 10% when reading text.
Digital Signage in stores has been shown to increase footfall by up to 24% and the chances of an impulse purchase between 18% & 20%. But it needs to be simple to implement and manage.
Digital Signage as a Service (DSaaS) is a 360° Signage Solution from Stacked, which incorporates hardware, software, installation, training, and on-going support into one low monthly price. Intelligent analytics add-ons are available to further increase the return on investment. Our analytics integrations incorporate invaluable insights on audience measurement, campaign insights and content performance so you can see at a glance what’s working and why.
The Content Management System (CMS) that sits at the heart of the Stacked solution is a far cry from the CMS of old which simply allowed you to schedule and publish content. It is a hub, a single pane of glass platform that will allow you to do everything you associate with a modern CMS and much more. Rather than just right message, right person, right time – we are now looking at relevancy and context when we communicate digitally – triggering the right content based on (anonymised) audience demographics, time of day, prevailing weather conditions, proximity or even stock levels for perishable goods.
This content management system provides data and tactical insights into the likely effectiveness of campaigns even before they are launched. It uses AI to analyse and score content samples prior to publishing, allowing you to adjust as needed. It then completes the feedback loop with analysis on the campaign performance after completion.
Our content management system is only one element of our Digital Signage as a Service model but it is an important one in terms of making the technology user friendly and intuitive.
Want to know more? Get in touch now to book a free, no obligation consultation with one of our experts.
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