Why Millennial’s Attitudes to Printing Matter

 What is a millennial?

The Silent Generation: Born 1928-1945 (73-90 years old)

Baby Boomers: Born 1946-1964 (54-72 years old)

Generation X: Born 1965-1980 (38-53 years old)

Millennials: Born 1981-1996 (22-37 years old)

Post-Millennials: Born 1997-Present (0-21 years old)

According to Inc.com, “By 2020, Millennials forecast to comprise half of the American workforce, and by 2025, 75 percent of the global workforce. Companies including Ernst & Young and Accenture have already reported that Millennials make up over two thirds of their entire employee base.”

 

Millennials Have A Powerful Attachment to Paper

“Contrary to popular belief, millennials are not screen-obsessed. The physicality of print offers an escape from laptops and computers. Students, especially, have expressed reluctance in giving up analog media for digital alternatives. In 2010, 92% of college students in the US preferred paper books over their digital counterpart.”

“The print industry needs to reinforce its relevance to the changing workplace and the millennial generation that inhabits it…The industry must turn its attention to delivering a service-centric model that combines mobility, flexibility and security alongside big data insights that improve performance and efficiency for customers,” said Louella Fernandes, director of research at Quocirca.

IoT* Means Print Needs Are Changing

The 2019 report from Quocirca says that “Print will continue to play an on-going role in the business processes of most US and European organisations. 87% expect print to still be important in two years’ time compared to 91% today. The printing industry is going to have to work harder on the security front with a high number of customers looking to spend in that area as they look to protect data.”

The Quocirca report goes on to say that; “Data breaches are rarely out of the headlines and compliance pressure, such as the introduction of GDPR, means security remains high on the corporate agenda. Cyber threats and data breaches are no longer the sole domain of the IT department, they must be considered at board level as the repercussions are simply too big to ignore. 59% of businesses reported a print-related data loss in the past year.”

According to Risk Based Security’s Data Breach Report for Year End 2018, “As would be expected with Hacking as the top breach type, attacks originating outside of the organization were also the most common threat vector. However misconfigured services, data handling mistakes and other inadvertent exposure by authorized persons exposed far more records than malicious actors were able to steal.”

It Can (And Has) Been Done

In November 2018, over 100,000** printers across the world were hacked by You Tuber PewDiePie as a stunt to draw attention to security gaps in printer networks.

PewDiePie explained that flaws in the printers’ firmware meant that he could continuously force data to be written to their chips.

“These chips have a limited lifetime of ‘writes’. If you keep the loop on enough, the chip will fry and the printer will no longer function…the fallout goes beyond printouts, we could also be capturing sensitive documents as they get printed or even modifying documents as they get printed.”

Managed Print Solutions for businesses of all sizes are becoming the norm rather than the exception. Having a specialised services provider to take care of print concerns such as security, data protection, compliance, efficiency, costs and supply management is already standard operating procedure for thousands of businesses across Ireland.

Using a Managed Print Solution means that you can streamline suppliers and devices, reduce costs, improve security and free up time for your staff.

If you need advice or support when researching Managed Print Solutions, make sure you choose an experienced HP Premier Partner. To learn more about how a Managed Print Solution can benefit your business or to book a FREE print health check call us now on 1890 409 988 or use the button below.

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References:
*Internet of Things
**Number unconfirmed
https://quocirca.com/content/quocirca-global-print-security-landscape-2019/
https://www.print2025.com/reports/global-print-2025-market-insight-report/
https://www.techcentral.ie/data-breaches-exposed-5bn-records-in-2018/
https://pages.riskbasedsecurity.com/2018-ye-breach-quickview-report
https://www.bbc.com/news/technology-46552339
https://www.forbes.com/sites/neilhowe/2017/01/16/millennials-a-generation-of-page-turners/
http://mentalfloss.com/article/533632/new-guidelines-redefine-birth-years-millennials-gen-x-and-post-millennials
https://en.wikipedia.org/wiki/Millennials
https://graphicartsmag.com/articles/2018/05/millennials-consume-print/
https://www.techtimes.com/articles/131055/20160205/more-than-90-percent-of-college-students-prefer-reading-paper-books-over-e-books.htm
https://dynamicsignal.com/2018/10/09/key-statistics-millennials-in-the-workplace/
https://www.computerweekly.com/microscope/news/252436218/Print-industry-braced-for-change-as-disruption-hits