Monday the 20th of January, as you probably know, is known as Blue Monday. There is absolutely no scientific research to support it 😊 but it is supposed to be the most depressing day of the year.

So, to cheer our Stackers up before they had a chance to get blue, we took action. First we gave them the chance to win a €50 Just Eat voucher. Then we made sure there were plenty of dessert treats for breakfast. Priorities.


Not having to cook dinner when you get home after a long day at work, we thought, would be a welcome opportunity. We were right.  And all our Stackers had to do to participate was email us with their favourite colour. Couldn’t be easier, right?

The results were surprising, in that there were a lot of people being VERY specific about the EXACT shade of colour they liked. Dapple grey? Mimosa yellow? Duck egg blue? Rose gold? The level of detail was astonishing.

So we thought it would be fun to see what Google colour psychology said about our Stackers preferences…

37% of our Stackers chose blue as their favourite colour!

According to the very first result on Google… ” Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect.”

  • Orange 13%

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. … In heraldry, orange is symbolic of strength and endurance.

  • Pink 13%

Pink, a delicate color that means sweet, nice, playful, cute, romantic, charming, feminine, and tenderness, is associated with bubble gum, flowers, babies, little girls, cotton candy, and sweetness. The color pink is the color of universal love of oneself and of others. … Both red and pink represent love

  • Yellow 10%

Yellow is the brightest color of the visible spectrum, and it is the most noticeable of all colors by the human eye. It means happiness and optimism; it is the color of sun shining, or bright light and creativity. … It is the color of high energy, enthusiasm, hope, fun, and cheerfulness.

  • Red 7%

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure.

  • Green 7%

Green, the color of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment. Green is also traditionally associated with money, finances, banking, ambition, greed, jealousy and wall street.

  • Grey (dapple) 3%

The color gray is an emotionless, moody color that is typically associated with meanings of dull, dirty, and dingy, as well as formal, conservative, and sophisticated. The color gray is a timeless and practical color that is often associated with loss or depression.

(Will the person that picked grey please stand up :0)

But What Is Blue Monday?

According to Wiki, the third Monday of January has been awarded the gloomy title (of Blue Monday) due to a combination of post-Christmas blues, cold dark nights and the arrival of unpaid credit card bills  (Don’t know what you’re talking about). Apparently, a university professor managed to precisely calculate the most depressing day of the year, using the following formula: frac{[W + D-d] T^Q}{M N_a}


Where weather=W, debt=d, time since Christmas=T, time since failing our new year’s resolutions=Q, low motivational levels=M and the feeling of a need to take action=Na. ‘D’ is not defined in the release, nor are units.

(Oh that explains it then)

Supposedly the date was calculated by using many factors, including: weather conditions, debt level (the difference between debt accumulated and our ability to pay), time since Christmas, time since failing our new year’s resolutions, low motivational levels and feeling of a need to take action. However, all may not be as it seems here, as it turns out this was in fact a PR stunt by Sky Travel.

(No Way!)

Read all about it here: 

(Hilarious – just another excuse to treat ourselves then?)